The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)
ViewPoint
MAY 7, 2015
Marketing became further educated when they asked sales about the customer buying process and the sales selling process. And when each product was found to have a typical buying time frame (start to finish—however many day or months), nurturing was tuned to the customer’s buying cycle. So there you have it.
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