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6 marketing automation use cases where AI can help with data quality

Martech

Many leading vendors, including Salesforce , have recently predicted that the generative AI “prompt” revolution will forever change the user interface. While I’m vendor-agnostic, I have been leveraging the tool and will excerpt examples because it’s available to test in their public alpha release.)

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Safe and In-Person? How Salesforce Planned Dreamforce

Salesforce Marketing Cloud

If you’re new to Salesforce, Dreamforce is more than a conference. It’s our annual global family reunion and the world’s largest software conference. While most attendees joined us through Salesforce+, our new streaming service, we were able to invite some to attend in person. Using technology to manage complexity.

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Pivoting from a Sales Engagement Conference to a Successful Virtual Summit in 8 Weeks

Outreach

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. Canceling Unleash.

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5 Disruptions to Marketing, Part 5: Artificial Intelligence

chiefmartech

For our purposes of considering the disruption this will all bring to marketing, the distinctions between these variants are inconsequential. These can and will be used by martech vendors, of course, to stay competitive in the AI era. These factors are likely to be the sources of disruption among martech vendors.

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Why your company could be wasting money, and you’d never know

GreenRope

It’s no surprise there is an entire part of the US government dedicated to fraud, waste, and abuse of government resources. In spite of that, the mythical story of the $700 toilet seat, and Vegas conventions where government employees wasted away millions of taxpayer dollars drive the citizenry crazy. It’s all bad.

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Why your company could be wasting money, and you’d never know

GreenRope

It’s no surprise there is an entire part of the US government dedicated to fraud, waste, and abuse of government resources. In spite of that, the mythical story of the $700 toilet seat, and Vegas conventions where government employees wasted away millions of taxpayer dollars drive the citizenry crazy. It’s all bad.

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Why your company could be wasting money, and you’d never know

GreenRope

It’s no surprise there is an entire part of the US government dedicated to fraud, waste, and abuse of government resources. In spite of that, the mythical story of the $700 toilet seat, and Vegas conventions where government employees wasted away millions of taxpayer dollars drive the citizenry crazy. It’s all bad.