Martech

JUNE 22, 2023

Within that scope, my focus has been prioritizing data management, which most marketing operations leaders also recognize as the bedrock of the foundation. Many leading vendors, including Salesforce , have recently predicted that the generative AI “prompt” revolution will forever change the user interface.

Marketing Automation Services 106

Marketing Automation Services Marketing AI Marketing Automation Work Management 106

Outreach

JUNE 2, 2020

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. Then we mobilized.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

chiefmartech

DECEMBER 27, 2016

Artificial intelligence multiplies the operational complexity of marketing & business. For instance, you can see in this slide from Salesforce some of the many ways that they intend to apply Einstein in specific products of theirs: But does this mean that smaller martech vendors are going to be shut out of this AI wave of the industry?

Marketing AI 88

Marketing AI Enterprise Management Work Management Marketing Management 88

chiefmartech

JULY 23, 2017

For example, someone fills out a form on your website, and that triggers the collected data being distributed to a variety of other applications. They range from “low order” operations, like storing data or piping it around, to “high order” functions, such as analysis and a data-driven decisioning engines.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Work Management Marketing Management 93

Convince & Convert

APRIL 12, 2012

Vanessa : Yeah, we being a hospitality company have no choice but to be a 24/7 operation. You’re the strategic head of social, but you’ve got different people in each brand that lead social operations. There’s only so much governance and centralization that can take place. Basically, I sit at the center.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Terms and Conditions 118

chiefmartech

SEPTEMBER 1, 2018

.” Or relinquish your decision-making responsibility to the IT department or a single, most-favored vendor. You can’t relinquish your decision-making responsibility to the IT department or a single, most-favored vendor. What have other customers of that vendor experienced? What constitutes a “seat?”

Enterprise Management 56

Enterprise Management Work Management Marketing Management CMO 56

Heinz Marketing

MAY 7, 2018

This episode: Marketing Operations Exposed! Product promotion and operational tips: We will talk about how Tableau uses a product day-to-day as a marketing operations team. More about our Guest: Mike Braund Director, Marketing Operations at Tableau. The good, bad & ugly with Mike Braund from Tableau Software.

Top of Funnel 49

Top of Funnel Work Management Marketing Management Lead Ranking 49