Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.

Digital Asset Management 118

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 118

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for. What advice would you give him?

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Hinge Marketing

JANUARY 18, 2022

By drawing on both sources, original research, and practical implementation experience, we hope to demystify the digital marketing transformation process and help more firms experience the benefits. Digital Marketing Transformation Defined. The need is clear. More and more clients are choosing the ease of digital communications.

Work Management 146

Work Management Marketing Management Marketing Automation Services Service 146

Hinge Marketing

FEBRUARY 3, 2020

Four Approaches to Marketing Planning. Or, “We always exhibit at this conference, so we’ll do it again.” Download The Marketing Planning Guide for Professional Services (Third Edition). How Much Should You Spend on Your Marketing Budget? The sum of these expenses becomes your marketing budget.

Marketing Budget 120

Marketing Budget Marketing Budget Creation Work Management Planning 120

Martech

FEBRUARY 11, 2022

Examples of personalized marketing. Who uses personalization in marketing? How personalization can help marketers. What are the challenges of personalized marketing? What marketing technology is needed for personalization? B2C personalized marketing examples. Marketing automation.

Work Management 119

Work Management Personalization Marketing Management Marketing AI 119

Single Grain

JULY 21, 2020

Book My Free SaaS Marketing Consultation. Dive Deeper: * 8 SaaS Marketing Trends You Can’t Ignore in 2020. * 12 Best SaaS Marketing Tactics for Business Growth. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * It's actually been a business model since the 1960s. What Is SaaS?

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

chiefmartech

MARCH 14, 2017

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48