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Eloqua Experience 2010

LeadSloth

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. By the way: see also Jeremy’s summary of the second day of the conference. Tags: marketing automation eloqua event marketing performance management.

Eloqua 100
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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events. Once the in-house lists are collected and combined, they can be evaluated for compliance with your ideal customer profile (target market).