Martech

OCTOBER 6, 2022

At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. The two chief supports for digital invention turned out to be collaboration and experimentation. The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management).

Enterprise Management 85

Enterprise Management Work Management Marketing Management Digital Experience Platform 85

SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. Each platform has its own positives, so you can find the one that fits your in-person or hybrid event needs. But don’t worry.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. A hybrid event is a blend of the traditional in-person event with the online virtual event. What Are Hybrid Events?

Examples 111

Examples Enterprise Management Work Management Conference 111

Martech

OCTOBER 18, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?

Enterprise Management 118

Enterprise Management Digital Asset Management Optimization CMS Development 118

Martech

OCTOBER 19, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?

Enterprise Management 101

Enterprise Management Digital Asset Management CMS Development Optimization 101

Martech

OCTOBER 12, 2023

Digital experience platform Optimizely has rebranded its main offering as “Optimizely One,” seeking to offer the flexibility of composability as well as the simplicity of a single workflow. These announcements, together with a series of new products, came at this week’s Opticon conference in San Diego.

Digital Asset Management 99

Digital Asset Management Enterprise Management Marketing Management Optimization 99

Top Rank Marketing

JULY 19, 2023

Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023? Generative AI has continued its run as 2023’s centerpiece topic, as marketers in both B2C and B2B have grappled with how to best use the technology while maintaining — or growing — brand authenticity and trust. “AI

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52