Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer. What I found was intriguing.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Webbiquity

AUGUST 29, 2011

Solution Toolbox provides their own comparison of their system to Squarespace and LightCMS , but take it with a grain of salt; it’s biased in their favor of course and some of the specifics are out of date (for example, Squarespace now includes a forms-builder). The site is a bit cheesy, but the functionality of the tool is solid.

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Customer Experience Matrix

NOVEMBER 1, 2013

This is something I’ve already thought and written about quite a bit, but the discussion did advance my understanding of whether any marketing automation vendor gains a business advantage if third party applications can connect to all of them. date from the mid-2000s and were originally built to feed leads to Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 2, 2011

Indeed, CTO Dharmesh Shah said their goal is to “leapfrog” current marketing automation vendors by replacing their focus on email marketing with a focus on social media. Shah said the marketplace will rate vendor performance by looking at results captured within HubSpot. Again, granted.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

The ROI Guy

OCTOBER 7, 2010

For these solutions we see little pricing power for vendors, higher performance / capabilities at a lower cost year over year, and standardization / consolidation. Costs are being cut with as-a-service applications such as Salesforce.com.

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

Customer Experience Matrix

JUNE 9, 2011

This means specialist vendors with superior products have a good chance to survive. I haven’t done a proper census but doubt there are five hundred implementations among all vendors combined. But you’ll also notice that these products don’t have many customers. Pricing for agent-based applications (call centers, field sales, etc.)

Work Management 120

Work Management Marketing Management Cost Software 120

The ROI Guy

NOVEMBER 29, 2017

Executives require financial justification in order to gain consensus and win approval for a purchase, however most vendors struggle to help these executives make a compelling case for change. This according to research of 312 executive participants from Corporate Visions.

Peer-to-peer 53

Peer-to-peer Research Lead Scoring Lead Ranking 53

Customer Experience Matrix

DECEMBER 13, 2008

To provide a meaningful and consistent comparison of usability across demand generation vendors, you could: 1. You also need a standard Salesforce.com installation and perhaps company Web site to integrate during testing. People will want to combine the results in a single score that can be used to rank the vendors.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Lead Liaison

JULY 18, 2018

But of course let’s not forget that we also have the possibility of vendor relations. So this could be an event where you’re going and you’re meeting with your vendors for your organization as well. I could block it if this is with someone from another vendor. And that can also apply to B2B a little bit there as well.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48