Only B2B

APRIL 3, 2024

Social media activity: Following your company’s social media profiles, attending sponsored industry events, or engaging in relevant social media discussions all demonstrate interest.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. This can be vendor comparison guides, case studies, and more.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

NetLine

DECEMBER 18, 2023

Create more relevant content Buyer intent data like the frequency of site visits and types of content consumed reveal what’s most important to your audience. Take comparison pages, for example. Remember that intent signals should refer to users who demonstrate interest in your product or service.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Martech

MARCH 10, 2022

Aim to identify a composite pattern of digital cross-channel account behavior that suggests interest and enables a very focused sales engagement into those targeted segments/accounts. Continue to hyper-segment accounts that demonstrate interest with a secondary tactic and messaging (e.g.,

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 105

Vision Edge Marketing

AUGUST 22, 2023

Analyze and interpret data : You will need to utilize advanced analytics techniques, such as machine learning algorithms, to analyze the data and identify patterns and signals of intent. Furthermore, she has conducted multiple searches for project management software comparisons and pricing information.

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

TrustRadius Marketing

APRIL 23, 2021

Customers may visit a website, demonstrate interest, and become a potential lead for the sales team. In summary, this form of marketing relies on a self-directed buyer’s journey of earning interest. In comparison, outbound marketing is a much more classic “sell to the customer” approach.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Ledger Bennett

MAY 7, 2020

Content Examples: Whitepapers, case studies, reports, webinars, Ebooks, Gated Blog Posts, Guides, Competitive Comparison Charts. Qualifiers: different qualifiers can flag what the MQL is looking for originally, whether that be comparison chart, pricing information, competitor alternative, etc.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52