Marketing Interactions

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Inclusive Relevance: Your Content’s Job Description

Marketing Interactions

And content that tells a disconnected story will only result in confusion that causes buyers to have a lack of faith that your company knows what it’s talking about and has the expertise to help them solve the problem. Imagine you sell collaboration software. Let’s take an example.

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A B2B Buyer Persona is Not an Island

Marketing Interactions

But they also share that there’s a Director of IT who conducts the evaluation of the software you’re selling. Also, because the software addresses employee communications, the VP of HR will need to sign off. Let’s say your sales team says they must engage a CXO in order to close a deal. After all – 23.8%