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Market Focus: Is Expanding Into New Markets Worth It?

Single Grain

But there’s a deceptive illusion that prevents a lot of business leaders from realizing the advantages of their own market: Stereotypes and anecdotal perceptions of market potential often deter companies from developing their business in their own country. The post Market Focus: Is Expanding Into New Markets Worth It?

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Top Learnings Around Lead Generation from INBOUND 2020

SmartBug Media

Realize it’s not about you and it’s not about your company; tailor your message to focus on what your king consumer is going to get from doing business with you. Creating a World-Class Business YouTube Channel (and actually generate leads). From working at an agency, I see so many clients who under utilize their YouTube pages.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. Consulting company North Highland's business was growing.

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How the Explainer Changed Digital Media Forever

Contently

To counter, Vox founder and editor-at-large Ezra Klein believes the explainer is the only logical format for a modern media company “where everything is archivable, where it’s all linkable, where it’s embeddable, persistent, and length isn’t a problem.” Are explainers the future of content marketing?

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