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15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

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6 B2B Digital Marketing Strategies Marketers Need to Try in 2019

KoMarketing Associates

Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. Company news announcements. Twitter also allows live streams with multiple hosts, and Instagram does live streaming as well. Email Newsletters. We found the following: Average post reach more than doubled for live videos.

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How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

More importantly, as data points become more readily accessible via API and other connectivity points, you can be certain third party reporting tools will get much more advanced in the ability to connect traffic and activity data to goals, conversions, and sales transactions. Google Authorship.

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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. When customers, friends, family, industry analysts, and bloggers say wonderful things about your company and convince others to buy your product, you’ve made it. That was the highlight of 2015 for us.

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14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

B2B companies who actively blog receive 67% more leads than those that do not ( source ). Aside from reader-friendliness, bloggers effectively using images in posts will actually see more traffic to their posts. We recently did a spotlight on B2B companies with excellent B2B Facebook pages.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

One of the most common things we hear from B2B companies is “our audience isn’t on social.” Be innovative and don’t be afraid to look at what B2C companies are doing. If you are an international company, understanding audience demographics for each social platform is even more important. Global vs. Local.

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6 B2B Content Marketing Mistakes That Inhibit Success

KoMarketing Associates

It’s possible to write great content that generates high traffic numbers and social shares without a defined strategy in place. Define specific goals that can impact the business (increasing organic search traffic, improving the total number of newsletter subscriptions, whitepaper conversions, etc.) Not sure where to start?