The Point

SEPTEMBER 19, 2012

When our agency works with open source, freemium, and cloud software companies we normally recommend those clients extend their lead nurturing programs to include at least one or two emails after the expiration date – say, a week later and then two weeks after that.

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Telemarketing Marketing Automation Services Lead Nurturing Work Management 100

Adobe Experience Cloud Blog

JUNE 5, 2013

In today’s rapidly changing financial services industry, it’s more critical than ever that marketers understand the trends affecting their industry. As a Solutions Consultant here at Marketo, I speak to financial services companies on a regular basis. Mobile Marketing is Exploding.

Work Management 48

Work Management Marketing Management Marketing Automation Services Service 48

Adobe Experience Cloud Blog

AUGUST 18, 2016

Author: Ashika Balani The days of telemarketers are long gone. Just take a look at these progressions in the last few years: The world’s largest taxi company, Uber, does not own vehicles. Facebook mobile ads did not exist 24 months ago and it’s now a leading advertising platform.

Marketing Automation Services 48

Marketing Automation Services Paid Search Agency Lead Ranking Mobile Advertising 48

ViewPoint

MAY 30, 2012

Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces. He adds that it’s a learning curve for a lot of companies.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

LeadSloth

AUGUST 11, 2009

There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. They all have their pros and cons, and most companies use a combination of strategies. E.g. promoting software to developers vs. selling a value-based proposition to C-level executives?

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Advertising Agencies Paid Search Agency Advertisements Advertising 100

Adobe Experience Cloud Blog

MARCH 3, 2011

Follow these three tips to determine if your company is communicating well enough to keep leads from falling through the cracks and into the hands of the competition: 1. Online marketing (such as search engine optimization and Pay Per Click) works best for inbound marketing. Communicate within your company.

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Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Adobe Experience Cloud Blog

JUNE 26, 2015

Help your intern explore other areas of marketing—he’s likely evaluating which areas of marketing intrigue him the most, so help him experiment with many facets of marketing to check off “yes” or “no” for future plans. His work across teams will also benefit the company as a whole. Summer Is Here—Bring on the Interns!

Work Management 48

Work Management Marketing Proposals Marketing Management Thought Leadership 48

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Heinz Marketing

APRIL 22, 2019

Some lessons from Dan McDade in this episode include: “There’s a real focus on the technology stack and companies are spending more and more on that technology stack. And to some extent, they’re automating bad processes.” The total addressable market is the market that you want to sell to.

Top of Funnel 63

Top of Funnel PointClear Work Management Marketing Management 63

PureB2B

MAY 30, 2022

Which tools can you implement to start growing your firm’s contact list—and winning those new accounts—today? Without leads, B2B marketers don’t have prospects. Without prospects, your company has no way to expand its client base. Assessing the market need. Which B2B lead generation strategies really work ?

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. Image caption: Take your B2B lead generation to the moon!

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Lead Generation Lead Ranking Sales Management Lead Scoring 52

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. You must put strategy first, then figure out which tools, tactics, and campaigns will best support that strategy. Beyond looking at industries, don’t forget to look at company size and estimated revenues.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

JUNE 2, 2020

A company that was in the marketing for your solution only a few months ago could now be struggling to merely survive. You must put strategy first, then figure out which tools, tactics, and campaigns will best support that strategy. Beyond looking at industries, don’t forget to look at company size and estimated revenues.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. Telemarketing.

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Marketo Class CMO Enterprise Management 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

AUGUST 24, 2015

Content marketing has become a proven tool for consumer brands, but many marketers still hesitate, unsure if it will be effective for their business. According to Forbes: 71% of B2B marketers use content marketing to generate leads. The data shows that content marketing works—even for B2B brands.

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Lead Generation Sales Qualified Leads Lead Ranking Tactics 48

Valasys

APRIL 4, 2023

Outbound Lead Generation is about taking the initiative and reaching out to potential customers to introduce them to your products or services. Unlike inbound marketing, where customers come to you, outbound sales mean you’re actively seeking out customers who might have yet to hear of your brand.

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Lead Generation Sales Management Marketing Automation Services Sales Qualified Leads 52

Full Circle Insights

APRIL 15, 2021

Agile marketing projects also tend to be shorter in length and time, so it’s even more imperative to have measurement tools that can accurately track progress toward goals in real-time. A B2B company might be running 100 different programs using a variety of point solutions that generate huge amounts of data.

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Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 85