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How AI can help create bespoke customer experiences

Martech

Personalized marketing isn’t just a trend. By crafting messages that resonate on a personal level, companies are not just capturing attention. This shift is particularly crucial in sectors like SaaS, where diverse markets demand a keen understanding and targeted messaging.

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Metadata Acquires Reactful to Help B2B Marketers Convert Existing Site Traffic to Revenue

Metadata

The acquisition expands current capabilities, adding website personalization and ABM capabilities to their Marketing Operating System. Metadata.io , the marketing operating system for B2B, has acquired Reactful , a real-time web optimization and personalization platform for B2B marketers.

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. According to statistics, digital publishing revenue is expected to exceed $27 billion by 2027 , and the market is intensifying.

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6 Customer Service Trends You Can’t Ignore in 2020

Single Grain

If a company doesn’t provide personalized, speedy and efficient service across all customer interaction touchpoints, the overall customer experience suffers. Book My Free Marketing Consultation. 1) Social Media Shopping Is More Important than Ever. Other popular online places… like social media?”

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10 Split Testing Tools to Grow Your Optimization Program

Convert

Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. We break them down into multiple criteria so you can make the best decision for your company. With that in mind, we added those factors into the results.

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We’re Personalizing the Buyer Journey As We Continue Building the Marketing OS

Metadata

Today we announce Metadata has acquired Reactful , a real-time web personalization and optimization platform for B2B marketers. Metadata is on a mission to build the first operating system for B2B marketers, and Reactful is the perfect technology to help us get there. Eliminate manual work through AI and automation.

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What Is Post-Click Automation & Why Should Agencies Offer It as a Service?

Single Grain

There are countless ways digital advertising technology has advanced in recent years. Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Facebook isn’t far behind with their Automated Ads and Dynamic Creative Ads features. Click here to download it for free right now!