Companies Linkbait Paper Youtube 
Convince & Convert
MARCH 4, 2016
Unfortunately, as soon as we realized infographics could boost brand visibility, the well-researched, carefully written, expertly designed infographics became a small minority in a proliferation of terrible infographics created solely for linkbait. Go through your old blog posts , presentations, and white papers. Repurpose Old Content.
Webbiquity
MARCH 8, 2011
Kipp Bodnar shares more than two dozen marketing lessons gleaned from the MarketingProfs B2B Forum event, among them: repackage expensive content (such as white paper content) into different formats—blog posts, webinars, bylined articles—to get the most out of your investment. Just how connected are the world’s top 5 IT services companies?
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