KoMarketing Associates

JANUARY 11, 2018

For many companies, posting once a week is doable, so start with that goal then scale up to multiple times per week if you feel like you have more content to share. This is the approach we are using at my company: Millennials are taking over. Company Culture. But don’t force it! Creative content is key. Quotes and Statistics.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

BenchmarkONE

APRIL 28, 2020

Back in 2005, there was a single video uploaded on YouTube. This video was titled “Me at the zoo” and shot by Jawed Karim – co-founder of Youtube. Nowadays, YouTube is the second largest search platform after Google. “How do you rank YouTube videos on Google?”

Youtube 77

Youtube Lead Scoring Lead Ranking Video Marketing 77

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Optinmonster

DECEMBER 1, 2023

Blog Posts Long Form Articles Original Research Video Infographics Images Case Studies White Papers, Reports, and Ebooks Presentations Webinars Quizzes and Polls Podcasts Checklists Email Newsletters 1. In fact, YouTube is often cited as the 2nd most popular search engine in the world , behind Google. Already have a podcast?

Webinar Metrics 82

Webinar Metrics Top of Funnel Marketing Budget Content 82

Navigate the Channel

DECEMBER 7, 2023

You’re selling to a person, not a company, so making an emotional connection with your potential buyers is important. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. After all, who knows your company better than they do?

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Contently

APRIL 5, 2022

Have any companies shaped the digital era more than Google and Facebook? Today it has so many wings that when this writer googled “google wings,” the first result was a drone delivery company called Wing, owned by Google parent Alphabet. Let’s take a look at how both companies communicate their latest utopian vision.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Marketing Insider Group

JUNE 23, 2021

Your company can be a part of this marketing strategy and professionally tell your brand story. What does your company want to achieve? The Wistia production company commonly uses this setup. Many studios use a blank wall, a large paper backdrop, or even a bedsheet. This includes outlets like YouTube, Vimeo, and Twitter.

Storytelling 332

Storytelling Video Marketing Product Tips 332

Marketing Insider Group

AUGUST 12, 2020

You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. For instance, for our fictional nail polish company, the tween customers might start with short YouTube makeover videos. Don’t stop there.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Launch Marketing

MAY 31, 2023

For example, adding new, bold elements to the design of a video or white paper might make the content more appealing, thus drawing more attention and increasing the number of people that come across it. A white paper should deliver research- and data-backed content to audiences so they can then utilize that information in their organization.

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 117

Webbiquity

FEBRUARY 20, 2018

More than half of all YouTube views are on mobile devices. Creating your own company YouTube channel gives you another valuable channel for search. Advertising on YouTube videos can also be effective—but be very selective about which channels your ads appear in. There’s a lot of garbage on YouTube.

Mobile Marketing 237

Mobile Marketing Mobile Advertising Planning Stats 237

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Webbiquity

SEPTEMBER 19, 2023

alone (including company accounts), and of those, 137 million log in daily. LinkedIn will auto-fill name, company, title (if selected), and country. List upload: you can either upload a contact list (minimum 10,000 names) or a company list (minimum 300 companies; 1,000 recommended). Nearly 200 million are in the U.S.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

The Marketing Blender

MAY 2, 2022

Since they sell to other businesses rather than to the general public, B2B companies often have the reputation of being overly professional or “boring”—even when that’s far from the case. So what should B2B companies know about social media marketing? Both B2C and B2B companies have a large presence on Facebook.

Social Media 122

Social Media Advertising Agencies B2B Marketing Social Marketing 122

Martech

APRIL 15, 2022

Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. However, a separate academic study has found companies already have ways around it. It projects the company to have a $12.8

Privacy Protection 89

Privacy Protection Privacy Cost Ad Frequency 89

Belkins

FEBRUARY 16, 2021

It is quite obvious that B2B lead generation is all about providing prospects to companies, while in the B2C sector, it is associated with attracting the individual buyers’ attention to a particular product. Although businesses might be the consumers of other companies’ services, the B2C rules do not apply to them.

Lead Generation 66

Lead Generation Paid Content Paid Search Agency Sales Qualified Leads 66

Biznology

JUNE 23, 2014

You probably have several media properties—a blog, a YouTube channel , a Twitter account , for example and repurposing content for each of these channels is a great way to cross-promote your channels. By repurposing a video on your YouTube channel into a blog post, you can link to the post in the video and vice versa.

ROI 80

ROI Marketing Budget Creation Paid Search Agency Companies 80

Sprout Social

FEBRUARY 8, 2023

No one knows that feeling better than trucking companies. International Paper Company harnesses a holiday If you look hard enough, there’s a holiday for basically everything. International Paper Company looked at the list of unofficial holidays and found a winner in National Pizza Week. Get ready to be inspired.

Paid Search Agency 85

Paid Search Agency Advertising Agencies Social Media Classified Ads 85

Webbiquity

SEPTEMBER 19, 2017

It not only has to be good, it also has to solve a problem for readers—and serve the needs of your company. Tweets and YouTube videos may be the “bookends” of social content strategy. What matters is producing strategic, relevant , high-quality content. And other forms of content each have their place.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

ClearVoice

DECEMBER 18, 2023

B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution. Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

ConvertKit

DECEMBER 28, 2021

Charli Prangley , designer and YouTuber decided to run with Adam’s advice. These days she’s been creating lots of shorts on YouTube. If someone hands you a blank piece of paper and tells you to draw something for them your mind is likely going to freeze up. Source: Youtube. That’s when you have to experiment.

Creativity 81

Creativity Youtube Paper Video Marketing 81

Sprout Social

JUNE 17, 2020

Finally, if you’re looking into recurring series, such as product how-to guides, take a look at networks like YouTube and Facebook where you can categorize them into playlists. Instagram recently added a series option for IGTV, too.This isn’t to say that you can’t use portrait-oriented videos on YouTube. Landscape feed. Portrait feed.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

ClearVoice

MARCH 15, 2024

YouTube, Facebook, Pinterest, X or LinkedIn pages. Content through earned distribution platforms also tells your audience that your audience that your content (and, by extension, your company) is important enough to merit mention by an independent source. By the same token, YouTube runs videos, not white papers.

Distribution 52

Distribution Advertising Channels Content Youtube 52

KoMarketing Associates

MARCH 15, 2018

As technology evolves, companies need to pay attention to how their industry is developing and should figure out how to best use the new and existing options they now have available. These could include: Mentions of your company name with a hashtag. They have several different videos on their YouTube channel with millions of views.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

Launch Marketing

MAY 24, 2023

As fintech companies gain momentum, they remain relatively unexplored by much of the market. eBooks, white papers, guides and videos are ideal at this stage. The navigation menu should include key areas of your business such as services, products, about the company and contact us. The fintech industry is expected to soar to $2.1

B2B Marketing 118

B2B Marketing Marketing & Strategy Marketing Strategy B2B 118

Content Standard

JANUARY 8, 2021

Build Infographics from Company Research or Reports Infographics offer an entirely different form of engagement than research and other reports. Save and Repost Social Livestreams Livestreams on Facebook, YouTube, and other social platforms provide opportunities to engage your audience outside of your typical content channels.

Top of Funnel 125

Top of Funnel ROI Webinar Metrics Marketing Budget 125

Marketing Insider Group

JANUARY 27, 2020

Here’s how you can put it to use for your new company. Keep the focus on your customers and their needs, not your company. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. Make sure you use your chosen keywords to get more eyes on your posts.

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

KEO Marketing

MAY 24, 2017

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. The goal is to gain their trust and prove that your company is worthy of their business. Some of the most effective email marketing strategies include: Sending your recipients your latest blog, case study, or white paper.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 48

ClearVoice

NOVEMBER 18, 2022

The way businesses reach out to new customers changes over time as more B2B companies focus on demand generation than ever before. Leading companies use a collaborative approach between sales and marketing that takes advantage of B2B demand generation content. Make sure your company name and URL are easy to see on each image.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Content Standard

APRIL 28, 2020

Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus. This video tells the story of how William Painter, a sunglasses startup based in San Diego, uses YouTube Ads to grow their sales and reach.

Video Marketing 139

Video Marketing B2B Marketing Conversion Advertising Agencies 139

ClearVoice

DECEMBER 2, 2021

The company developed a virtual hourglass that counts down to the daily evening meal. Rather than use a paywall, the company now uses an email sign-up list to send recipes to potential readers. McDonald’s shared the hourglass on digital displays as well as on its social media channels. Domino’s Homemade Film Festival.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Biznology

AUGUST 2, 2019

This comes up sometimes with companies launching their first B2B marketing videos, because it’s so easy to upload an mp4 file and put an HTML5 <video> tag around it. Don’t just upload your video to YouTube and wait for viewers to show up. Include links to relevant segments in your blogs and white papers.

Screencast 116

Screencast Video Marketing Practices Best Practices 116

ClearVoice

MARCH 16, 2022

A few examples of brands who have trademarked their names and products or have taken other significant measures in recent weeks include: Nike sued StockX, alleging the company is selling unauthorized images of their shoes. Similar Logitech initiatives have moved to other brand social channels, as well — including Instagram and YouTube.

Trends 98

Trends Campaigns Banner Ads Copyright 98

Content Standard

SEPTEMBER 28, 2023

These appear in YouTube playlists , on the Red Bull website , and on Red Bull TV. I also give Nike points for using its people and content to seed assets in locations outside the company’s proprietary apps, driving traffic back to their owned channels. I once took a white paper and created 26 additional pieces of content.

Brand Identity 108

Brand Identity Branding Examples Multi-Channel 108

Walker Sands

OCTOBER 22, 2018

Every company has a story to tell. Though, when tasked with having to tell your company’s story, it can be easy to focus on the major milestones, whether it’s a funding round or a series of product and feature updates. But, your company’s narrative is much more than a sequence of company news announcements.

Paid Search Agency 40

Paid Search Agency Companies Marketing Management Storytelling 40

Webbiquity

MARCH 31, 2022

Whatever it is, make sure that your B2B marketing strategies are centered around explaining how and why your company provides more value than any other option. Do you provide a warranty, or other way to make your brand the “safe” choice? Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

BOP Design

NOVEMBER 14, 2023

Advanced functionality Gone are the days when a website’s only job was to tell visitors what your company does and then ask them to contact you. B2B companies must pay attention to website factors like page speed (more on that later), paths to conversion, compelling content, purposeful design, and convincing calls to action.

Design 94

Design Trends Marketing Websites B2B 94

Porch Group Media

MAY 27, 2021

This is followed by YouTube and WhatsApp, each at 2 billion users. While Facebook may have the largest numbers of users, YouTube by far has the most number of visits. For example, 85% of TikTok users aged 16 to 64 use Facebook, and almost 95% of Instagram users in the same age group also use YouTube. billion users.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80