LeadSloth
JULY 14, 2009
For example, for a company selling Portal software the term “web portal software&# is more relevant than “news portal&# (= people looking for a news website). 3) Get links. The search engines think your page is more relevant if other trusted sites link to it (&# trusted&# as opposed to “spammy&# sites).
LeadSloth
JUNE 23, 2009
It may be attractive to shift more budget to generating leads via your company’s website. Link building : get high-quality links back to your site. Social Media monitoring : see who writes about your company or your areas of expertise. Traditional lead sources are tradeshows or lead programs with magazines.
LeadSloth
JUNE 30, 2009
In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads. Link building : which sites have you asked to link back to your site?
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