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You’re doing SEO wrong: it’s all about authority

Biznology

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Most companies are not so lucky.

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Social business, the forest and the garden: Your intranet is not the Internet

Biznology

The idea was that, if we made our corporate pages editable by any employee, we could build a comprehensive repository of information that’s always kept up-to-date. Seven years later, very few companies, if any, have experienced sustained success using that wiki-based knowledge management strategy.

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Glossary: 24 SEO Terms Marketers Should Know

Hubspot

commentary on industry/company topics, descriptions of events, photos, video etc.). Conversion Form - A form in which you collect information on your site visitor. Collecting contact information helps you follow up with these leads. A link from another site will improve your SEO, especially if that site has a high PageRank.

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

commentary on industry/company topics, descriptions of events, photos, videos, etc.). Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Conversion Form - A form through which you collect information about your site visitor. It is technically known as 'Toolbar PageRank.'

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

In the past, companies may have had two teams when it comes to their websites — one focused on design/UX-related issues and another focused on search engine optimization. Could you find important product information? Keywords have long been the focus of many digital marketers. Low-quality content. Lack of mobile optimization.

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Google Sitelinks: How to Acquire Google Sitelinks [9 Steps]

seo.co

They also benefit potential visitors by allowing them to effortlessly land the information they need – and get there quickly. Google can then use that information to improve search results and create applicable sitelinks. These links are triggered when an ad offers the most applicable search results. Source: Orbit Media.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. What made you want to start your first blog?

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