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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

What are some of the best free tools for monitoring social buzz about your brand or company? SES San Jose: Social Media Analysis and Tracking by TopRank Online Marketing Blog Jessica Cameron-Ruud provides detailed notes on this SES panel discussion featuring Todd Parsons of Buzz Logic , Rob Key of Converseon , and Edmund Won from iCrossing.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Your company is managed according. We’ve talked in the past here on B2B Voices about using StockTwits to track and follow what people are saying about your publicly traded clients or company. It is easier to justify your plans to clients and supervisors by showing successes that other companies have had. You have a list.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

But genuine, in-the-trenches change being forged — hammer and tongs — at real companies. For that, I’m thrilled to have two superstar CMOs — David Edelman of Aetna and Rishi Dave of Dun & Bradstreet — join me for back-to-back fireside chats to discuss the marketing transformation they’ve each led at their companies.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. 80% of companies are using LinkedIn as their primary tool to find employees. More than 1.5