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Hubspot Review

LeadSloth

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Marketing departments at mid-size companies. Small Businesses.

Hubspot 100
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Inbound Marketing & Marketing Automation

LeadSloth

It may be attractive to shift more budget to generating leads via your company’s website. Hubspot - an early Inbound Marketing evangelist - is one of them, and so are Enquisite , Raven and SEOMoz (probably I’m forgetting at least a dozen vendors, so feel free to leave a comment). “Isn’t that Search Marketing?&#.

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Top-10 Demand Generation Vendor Blogs

LeadSloth

Genius publishes some good best practices posts, combined with some company-related news. Hubspot Internet Marketing Blog. Hubspot is probably both the most active and most popular blog of this list. The Market2Lead blog got a boost when Kevin Joyce joined the company. Genius.com B2B Marketing for Faster Sales Blog.

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Upcoming Lead Management Events

LeadSloth

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Hubspot Show & Tell. Genius Demand Gen Academy , series of 12 webinars, starting June 9th.

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Social Media & Marketing Automation

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The discussion in the LinkedIn Group talked about HubSpot’s Social Media features, one of which is Social Media Monitoring. HubSpot integrates these features into its software, because it wants to be the one-stop marketing software for small businesses (and mid-size companies, although they’re not there yet ).

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Inbound Marketing Automation

LeadSloth

Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads.

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Marketing Automation Trends for 2010

LeadSloth

3) It’s all about the buyer now, so why are you still writing about “my company this, my company that&# ? (4) Mike Volpe , VP of Inbound Marketing, Hubspot. I could not agree more with these predictions. (1) Manager, Inbound Marketing, Marketo. Matthew Quinlan , VP Field Operations, Loopfuse. Kristin Hambelton, Sr.