How Demandbase Is Evolving Past Third-Party Cookies
Engagio
MAY 31, 2021
The future deprecation of third-party cookies in Chrome will impact many B2B advertising vendors — especially those who primarily use third-party white-labeled DSPs, where they aren’t in complete control of the technology. In reality, the announcement from Google is specifically referring to the deprecation of third-party cookies.
Let's personalize your content