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The elaborative benefits of Targeted Lead Generation

Valasys

In other words, more money coming into your company. psychographic segmentation Area codes, neighborhoods, regions, cities, countries, etc. Top 3 strategies of Targeted Lead Generation Utilize automation and AI According to Gartner’s research, artificial intelligence (AI) will soon rule the market.

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How to Build Customer Loyalty with Content Marketing

Valasys

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. According to research by Accenture , more than 90% of companies currently have some form of customer engagement or loyalty program.

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How B2B Marketers can stay close to their Customers

Valasys

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. The brand of a company & the tone of marketing material also affects the messaging of a brand.

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#10 Best Practices for Effective Lead Nurturing

Valasys

According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. Moreover, research from Gartner shows that executing an effective lead nurturing campaign strategy can save nearly 80% of your direct mail budget and bring 10% or more increase in revenue over a period of 6 to 9 months.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. It doesn’t matter what industry you’re in.

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How to Make a Compelling Case for Content Marketing That Gets Executive Buy-In

ClearVoice

694,000 hours of content are streamed on YouTube every minute. The definition of your audience — including demographics and psychographics — will allow you to better determine the types of content your organization should create and how to distribute it. Recipients read as many as 98 percent of SMS messages. ( Gartner ).

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