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The Effective Marketer

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Are You Spending Enough on Online Marketing?

The Effective Marketer

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. So if the survey finding that the median of annual interactive marketing budgets is $7.19 Five Benchmarks.

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copywriting that sells: powerful copy is easier than you think

The Effective Marketer

Seems easy enough but if you are a freelance writer or if your company is using one, that is one of the first things you should do. It’s not how long you make it, is how you make it long ”. Sometimes you just have to write that extra paragraph and cutting more words won’t make your copy flow better. Decide on a style guide.