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3 considerations before leaving your martech vendor

Martech

Have you sensed that your martech solution or vendor is losing interest? Marketers understand that not all of their relationships are perfect. Have you outgrown your current solution? No matter what is happening in the larger industry you operate in, your company might be going gangbusters.

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Reframing Procurement: Hurdles to be leapt or allies to be won?

Heinz Marketing

By Tom Swanson , Engagement Manager at Heinz Marketing. “We We need more enterprise clients!” is a familiar call for B2B marketers. There are plenty of posts about how to generate that demand, but today I want to talk about what many revenue teams view as a major hurdle to landing enterprise deals: procurement.

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Cloud Security Management: All there is to know

Valasys

Cloud security management is a set of practices and tools created to address both internal and external security threats to businesses. As they implement their digital transformation strategy and integrate cloud-based tools and services into their infrastructure, organizations need cloud security. . An overview of Cloud Security .

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Limitations in Customer Success Stem from Common Impediments

Martech Advisor

Based on a recent study conducted by Service Excellence Group XRG, Shreesha Ramdas, Senior Vice President and General Manger, Strikedeck at Medallia, gives us input on how CS has played a more limited role in organizations based on some common factors. According to our analysis of data provided by primary research from Service XRG, 14.8%

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Sales Pipeline Radio, Episode 199: Q & A with Jim Wilson @JimWilsonSF

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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7 Affiliate Marketing Tips from a SaaS Affiliate Manager

Single Grain

Or maybe we’re slowly moving away from that period in affiliate marketing. As an affiliate manager, I have an ideal vantage point for evaluating which affiliate marketing strategies tend to work and drive the most sales and which don’t. What Is Affiliate Marketing? And we monitor their sales data as closely as possible.

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Sales Pipeline Radio, Episode 205: Q & A with Kevin Marasco @kmarasco

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.