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Spilling the Tea on Intent Data

Terminus

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. And with new mandates focused on building pipeline and driving revenue—coupled with budget reductions—efficiency is the name of the game.

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Spilling the Tea on Intent Data

Terminus

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. In the absence of a crystal ball, you need help to do it well.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

A well-honed third eye is, after all, a crucial quality in a good marketer. . But what about those marketers who — gasp! Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . — can’t see into the future? Publisher Co-Ops. Bidstream Intent Data.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

A well-honed third eye is, after all, a crucial quality in a good marketer. . But what about those marketers who — gasp! Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . — can’t see into the future? Image courtesy of Bombora.