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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. The golden age of TV commercials saw massive budgets spent on highly polished campaigns, using scriptwriting and cinematic production to capture a mass audience. Data Analysis. Quantitative Modeling.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. Product analytics tools. To do this, it needed audience data to be more accessible to product managers, journalists, and analysts. These tools pull in customer data from various mediums like web, mobile, email, and your product. This is useful for marketing, sales, and product teams.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

Vlogs, team introductions, product or service demonstrations, explainers and tutorials and client success stories are just some of the bite-sized videos that B2B marketers should invest in. This approach brings a broadcast quality to the format by taking a cue from TV production and bring it to the virtual environment. Virtual events.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. Product analytics tools. To do this, it needed audience data to be more accessible to product managers, journalists, and analysts. These tools pull in customer data from various mediums like web, mobile, email, and your product. This is useful for marketing, sales, and product teams.

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Autonomy Promises to Automate Delivery of Tailored Marketing Messages

Customer Experience Matrix

In my last post , I proposed the (somewhat tongue-in-cheek) term of “content grazing” to describe automatically extracting small bits of information from company documents and feeding them to prospects and customers. Tags: interwoven text analysis unstructured data autonomy meaning based marketing content grazing.

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Sales Pipeline Radio, Episode 327: Q & A with Rusty Bishop @jrustybishop

Heinz Marketing

That’s something I’ve had, it’s kind of a personal seat at the table, because I’ve founded a company that initially created apps. The best companies not only have it, but they have practiced best practices around it. Whereas, other organizations are very product-led, right? Rusty: Exactly.

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Sales Forecasting: How to Put Sales Prediction Angst to Rest (Finally)

Zoominfo

The forecast predicts how much the company will sell in the way of products or services and by whom (from individual reps to sales teams). The last thing you want to do is shelve your projections (think, living, breathing document). Are you releasing a new product? Multivariable analysis forecasting.