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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Essentially, marketers need to (carefully and tactfully) advertise on their own blogs. Here are 20 ideas.

ROI 100
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Content Curation in B2B Marketing

Online Marketing Institute

Business buyers typically seek additional information and resources for information on business products and services. Business buyers typically seek additional information and resources for information on business products and services. For B2B marketers, content curation provides the best of both worlds.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Demand Streamâ„¢ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Reverse IP look up appears to be the new thing here.

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Your Customers Love You, and This is Why

GreenRope

To do this, I’m going to use our own company as an example, and how we learned (and continue to learn) lessons about how to measure and improve the customer experience. Many companies, especially big companies, drop the ball on service. Almost half of our company is in customer service, a decision that was made on purpose.

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Your Customers Love You, and This is Why

GreenRope

To do this, I’m going to use our own company as an example, and how we learned (and continue to learn) lessons about how to measure and improve the customer experience. Many companies, especially big companies, drop the ball on service. Almost half of our company is in customer service, a decision that was made on purpose.

article thumbnail

Your Customers Love You, and This is Why

GreenRope

To do this, I’m going to use our own company as an example, and how we learned (and continue to learn) lessons about how to measure and improve the customer experience. Many companies, especially big companies, drop the ball on service. Almost half of our company is in customer service, a decision that was made on purpose.

article thumbnail

Your Customers Love You, and This is Why

GreenRope

To do this, I’m going to use our own company as an example, and how we learned (and continue to learn) lessons about how to measure and improve the customer experience. Many companies, especially big companies, drop the ball on service. Almost half of our company is in customer service, a decision that was made on purpose.