Cintell

DECEMBER 20, 2019

You need a different kind of tool to compliment your buyer personas, one that creates more context for the issues buyers face, and what buyers ultimately see as the perfect solution. Here’s an example of a completed grid based on DigitalMarketer’s marketing manager persona. Yes, B2B and B2C sales and marketing funnels differ.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

MARCH 20, 2015

Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. At a deeper level, customer research can reveal what’s going on in the minds of buyers, giving companies critical insights that can guide strategic decisions.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

OCTOBER 23, 2017

There are likely many different subsets within your overall audience who have unique needs and buy your product for various reasons. A buyer persona is a fictional person that represents a key segment of your audience. Interviewing your target audience in-person. Example questions include: What does your typical day look like?

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166