Tony Zambito

OCTOBER 26, 2020

What may look like perhaps a simplified statement has three very important questions and components for B2B companies to examine as they reset due to COVID-19. Employing a goal-oriented approach towards buyers enables B2B companies to achieve their own goals. Forward leaning B2B companies will embrace two areas of growing importance.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Tony Zambito

MAY 5, 2010

  Thirty-five percent of those surveyed indicated they had plans for transformational initiatives.    As we have seen this year, companies are being awakened to the fact that the digital and social media storm has some jet stream wind behind it and is all the rage at the moment. 

Social Media 100

Social Media Buyer Personas Media Marketing Automation Services 100

Tony Zambito

NOVEMBER 28, 2010

  It is puzzling to see that companies continue to “arm” their sales and marketing organizations with scripts.    What appears to be the real development is that buyer’s have freedom of choice in terms of how they wish to interact.    Even in social media platforms you see “scripted” talk being used. 

Social Media 100

Social Media Peer-to-peer Buy Media 100