Content Standard

APRIL 22, 2015

This blog post will demonstrate a few frameworks you can use to show ROI at your company. Was it via list purchase, your company’s website, a webinar, paid social campaign, an event, or some other way? Company Blog : views article, clicks link in article, etc. The MQI source could be different here.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Zoominfo

APRIL 23, 2020

It’s not hard to find data: a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? But there’s data, and then there’s data. This is data too.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

It’s not hard to find data : a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? There’s data, and then there’s data. This is data too.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Adobe Experience Cloud Blog

MARCH 20, 2013

This is likely the most single biggest differentiator we see in companies that are successful with marketing automation. What answers are they searching for as they journey toward a purchase? And before you repeat the cycle, clean your database so that only opted-in, de-duped, and non-spam trap emails are used.”.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

Engagio

OCTOBER 20, 2020

Account-Based Marketing (ABM)—a product of this change—is one of the hottest strategies that the fastest-growing companies are leveraging. For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Intent data. Never rely on a single source.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Account-Based Marketing (ABM) – a product of this change – is one of the hottest strategies that the fastest growing companies are leveraging to grow. For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Intent data. Outsourcing.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52