Navigate the Channel
JULY 27, 2023
Content and database marketing have emerged as indispensable tools in the modern marketing landscape. As we delve into the realm of content and database marketing, we’ll explore key insights and recommendations that can help your building product organization thrive in this dynamic digital age.
Valasys
AUGUST 29, 2023
By identifying and engaging key decision-makers within target companies, ABM aims to create meaningful and long-lasting relationships that drive business growth. Traditional account segmentation in B2B marketing typically relies on manual processes and predefined criteria such as industry, company size, and location.
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Convince & Convert
SEPTEMBER 14, 2010
With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.
Convince & Convert
APRIL 28, 2010
Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?
Navigate the Channel
AUGUST 21, 2023
RELATED: Don’t Let Your Company Make These Content Marketing Mistakes! Content marketing generates more than 3x as many leads as outbound marketing and costs 62% less, according to the Content Marketing Institute (and multiple other sources). FAQs What is content marketing?
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