How the most successful B2B startups came up with their original idea
Lenny's Newsletter
AUGUST 8, 2023
This series took hundreds of hours of work and is based on dozens of 1:1 interviews with the founders of two dozen of today’s most successful B2B companies—including Gong, Notion, Figma, Amplitude, Retool, Canva, and many more. Art by Natalie Harney.
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