Lenny's Newsletter
SEPTEMBER 24, 2023
Lenny may be an investor in the companies discussed. Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth. Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.
Oktopost
MAY 11, 2022
Meet Christopher Willis the CMO/CPO of Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Episode Summary. And on Spotify.
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Lenny's Newsletter
SEPTEMBER 12, 2023
Most companies got an alpha product out the door in 1-3 months. A few companies—Figma, Airtable, Slack—took 4+ years to find PMF , but they were the exceptions, and Slack was working on a completely different product (a game) before pivoting to what became Slack. The small companies don’t want your stuff, or the U.S.
Metadata
SEPTEMBER 28, 2023
Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Your CPL or CPO after a few campaigns are just your benchmarks. Let me tell you a story. It’s too risky.
Contently
JANUARY 12, 2017
For years, Facebook has denied that it’s a media company. Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. It’s not a traditional technology company. But over the last few years, that position has become less tenable.
Lenny's Newsletter
AUGUST 8, 2023
This series took hundreds of hours of work and is based on dozens of 1:1 interviews with the founders of two dozen of today’s most successful B2B companies—including Gong, Notion, Figma, Amplitude, Retool, Canva, and many more. Art by Natalie Harney.
Hubspot
NOVEMBER 7, 2018
TV advertising has changed drastically since 1941 when the first commercial for Bulova Watch Company aired. Companies took advantage of the boost in viewership with sponsored programs , which is when a brand pays for shows to exclusively showcase their products or air their commercials. History of TV Advertising. Cons of TV Ads.
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