Hubspot

APRIL 3, 2019

I know what you woke up thinking this morning: “ I sure could use a quick refresher on price elasticity. ” Understanding the price elasticity of your product/service and how it impacts your sales and business strategy is crucial to building a responsive, successful company. Price Elasticity of Demand.

Elasticity 74

Elasticity Pricing Price Cable 74

Adobe Experience Cloud Blog

APRIL 30, 2018

Maybe company size? But in the modern era of marketing technology, segmentation has remained largely linear – defined by the obvious demographic criteria such as industry, company size, and yes, job title. Where do you start when you’re building an audience for your campaigns? Job titles? Industries?

Marketing AI 128

Marketing AI Campaigns Elasticity Marketo 128

Smashmouth Marketing

SEPTEMBER 23, 2010

How can upstart, small- to mid-sized companies build a tribe? How can even large companies with very specific offerings build a tribe? Gather, grasp and retain every prospect or client, every user or remote individual who touches your company and bring them together virtually. Youtube videos. LinkedIn Groups. Create buzz.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Funnelholic

MAY 2, 2016

As a matter of fact, Accenture says that over 70% of the typical high-tech companies revenues now come from indirect channels. My firm, Leadtail , in collaboration with the smart folks at Elastic Grid , decided to delve into these very questions by looking at the Twitter activity of 368 channel marketers over a four month period.

Social Media 54

Social Media Advertising Channels Social Marketing Media 54

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Increase use of video marketing?

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Unbounce

AUGUST 6, 2021

For example, your company might be selling a SaaS product and dump your customers into buckets marked “marketers,” “founders,” and “business owners.” You might also look at competitors to see what they’re doing or review studies from industry-leading companies to see what’s worked in the past.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Lenny's Newsletter

AUGUST 8, 2023

This series took hundreds of hours of work and is based on dozens of 1:1 interviews with the founders of two dozen of today’s most successful B2B companies—including Gong, Notion, Figma, Amplitude, Retool, Canva, and many more. Path 1: Past pain—Identify a large pain you experienced at a previous company.

Startups 52

Startups Work Management CPO Enterprise Management 52