The Beautiful Game: A Guide to Attribution Reports with Salesforce
SmartBug Media
NOVEMBER 3, 2020
Two of the other big advantages of campaigns are that they allow you to track member status and apply an actual cost to the campaign. Actual cost is fairly self-evident. A good rule of thumb is that as soon as you spend any money on a marketing initiative, you should create a campaign in Salesforce and enter in the actual cost.
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