Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. You’re best known in the email community for your focus on conversion-focused copywriting and retention strategy—what first drew you to those aspects?

VALS 70

VALS Communities Copywriting eCommerce 70

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. You’re best known in the email community for your focus on conversion-focused copywriting and retention strategy—what first drew you to those aspects?

VALS 55

VALS Communities Copywriting eCommerce 55

Litmus

MARCH 13, 2023

I also followed email marketing experts like Joanna Wiebe and Val Giesler. When I finally got the chance to work with emails, I started with email copywriting as a subcontractor for other email experts. I gotta thank Val Geisler for that. What are the specific aspects of copywriting and strategy that you find satisfying?

Communities 67

Communities VALS Copywriting eCommerce 67

ConvertKit

NOVEMBER 20, 2020

But the biggest challenge most creators face with email marketing isn't copywriting or automation, as you might expect. Email service providers don’t block or delete entire accounts as social media companies do. For example, did you know that customers who purchase through email spend 138% more ? Image via Kieonie Gift Company.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Unbounce

JULY 30, 2019

Aaron Orendorff, the founder of iconiContent and former editor in chief at Shopify Plus, suggests instead creating promos that encourage more spending: Not only is traditional discounting becoming less effective over the holidays, but it can also substantially lower brand value as well as AOV (average order value).

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111