contact Companies Demand Generation Lead Scoring Online Lead Generation 
Marketing Insider Group
AUGUST 17, 2015
Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? It’s no secret that the nature of lead generation and sales is changing. Armed with all their buying research, when a buyer finally contacts the seller, the discussion is largely about price.
Valasys
APRIL 10, 2020
Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. It helps in developing account-specific insights and in generating specific contacts for those accounts.
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Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)
SnapApp
SEPTEMBER 8, 2017
A lead generation funnel. . . What is a lead generation funnel? . A lead generation funnel is no different. Despite this, 68% of B2B organizations have not mapped out a lead gen funnel! . Because planning and building a successful lead generation funnel comes with a lot of moving pieces.
Outbrain
JULY 17, 2022
It’s no secret just how much COVID-19 has transformed the digital landscape for companies and consumers alike. A recent analysis projects online marketing efforts will reach $860.8 According to a 2021 State of Marketing Report , most surveyed marketers rate lead generation as their number-one priority for the next 12 months.
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