contact Companies Related Topics 
Avitage
AUGUST 10, 2017
As one senior sales executive at a large technology company said to me years ago, “what is content, it’s collateral, right?” Content is the first “product” prospective customers “acquire” through sharing their attention and contact information. ” Whew!
Avitage
MARCH 7, 2012
A top technology company selling a multimillion dollar solution has 30-50 people on their People Map). Let’s look at what has to happen with that “lead” on the sales side. Reminder, we’re talking complex not transaction oriented sales here.) In most B2B sales processes 4-15 stakeholders are engaged. (A
Expert insights. Personalized for you.
120 
Let's personalize your content