Customer Experience Matrix
NOVEMBER 16, 2014
When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Making the offer after the form is abandoned ensures that Hushly only captures people who would not otherwise have connected with the company directly.
Tomorrow People
MARCH 5, 2012
Lead nurturing starts by collecting contact information in exchange for something the visitor deems of value, but with little risk. Email addresses, RSS subscriptions and similar methods of engagement all serve to keep a visitor's memory and impression of a company or product at the forefront. Behavioural Marketing 101.
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LeadSloth
AUGUST 10, 2010
Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? But the overall impact on the market will be limited.
Customer Experience Matrix
JANUARY 31, 2010
Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. You know who you are.
Customer Experience Matrix
NOVEMBER 5, 2009
Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. I hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University. Will Marketing automation and CRM remain separate? Vendors take note.
Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.
Customer Experience Matrix
FEBRUARY 4, 2009
But there are plenty of other options, particularly for marketers with limited budgets. Marketo is certainly a fine product, but marketers should still look around before picking it by default. The company has a low profile but has been selling its demand generation product for nearly ten years. Click read my March 18 review.]
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