article thumbnail

Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix

Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies. Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. Of course, there are several titles related to CRM software (Microsoft CRM, Goldmine, ACT!,

article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year. Cumulative. Customer loyalty. Reputation.

ROI 50
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. A numerical label assigned to each device participating in a computer network that uses the Internet Protocol for communication. 60 Common Marketing Acronyms.

article thumbnail

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Wikipedia and a handful of open-source software developers were the pioneers. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.