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This Month in Email: A Recap of Email Marketing News in April 2023

Litmus

News headlines The world of artificial intelligence (AI) In lighter news Email Client Market Share Community happenings News headlines Outlook for Mac adds a new profile feature making it easy to switch Outlook profiles with different colored themes. The FBI issues a warning over spoofing scams in phishing emails.

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Email Debrief: Marketing and Design Trends

Litmus

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. We’ll also see email marketers asked to flex outside of email into social, SMS, and other forms of engagement.

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Why we care about email marketing: A marketer’s guide

Martech

Email marketers (and their texting cousins in SMS) have to weigh both the channel and how they use it or face backlash, not just from recipients but from the guardians of that channel. One of email’s great benefits is that it plays well with other digital channels like websites, search marketing, social media and SMS.

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What Security Criteria Should You Evaluate When Buying an A/B Testing Tool?

Convert

This allows businesses to increase the security of their systems by leveraging the hacker community. Do you have a procedure in place for obtaining consent from visitors who want to receive marketing messages via email or SMS? Does it include information about how visitors can withdraw their consent at any time?

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Deputy aims to help businesses become more profitable, connected, and trusted by each team member — their goal is to make that happen for workplaces in every community, worldwide. Business SMS—Send, receive and track text messages. Deputy streamlines employee admin, so teams can focus on what matters. LEARN MORE. LEARN MORE.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

Deputy aims to help businesses become more profitable, connected, and trusted by each team member — their goal is to make that happen for workplaces in every community, worldwide. KnowBe4 is a security awareness training and simulated phishing platform used by more than 50,000 organizations around the globe. LEARN MORE. LEARN MORE.

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2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

Deputy aims to help businesses become more profitable, connected, and trusted by each team member — their goal is to make that happen for workplaces in every community, worldwide. KnowBe4 is a security awareness training and simulated phishing platform used by more than 50,000 organizations around the globe. LEARN MORE. LEARN MORE.