Communities Lead Management Lead Nurturing Marketing Leads 
The Point
SEPTEMBER 6, 2011
When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. All-hands discovery session yields important insights, priorities.
The Point
APRIL 8, 2015
Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. It serves as a handy benchmark for companies that might be looking to gauge how their use of marketing automation measures up against their peers.
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The Point
OCTOBER 8, 2009
enhance company’s image by delivering insight to key online communities. Except awareness and thought leadership represent only a fraction of the potential return from social media, and in fact (I would argue) place well behind the windfall that social media makes possible in the areas of lead generation and lead nurturing.
Valasys
MAY 31, 2019
The company is well-known for its innovative products & services & specializes in lead management, lead nurturing, marketing automation, demand generation, revenue performance management, social media marketing, lead management & engagement marketing.
Adobe Experience Cloud Blog
JUNE 20, 2010
With only two marketers, we were struggling to keep up with our growing database across multiple systems. We found that using our CRM to handle our lead management and reporting ended up creating more problems, such as duplication.
markempa
DECEMBER 30, 2013
Through Dell’s efforts in establishing its very own Social Media & Community University, which 105,000 employees have attended, and its Social Outreach Services, Dell has turned thousands of brand retractors into advocates. B2B Marketing: 6 essentials for testing your teleprospecting. Lead Management: 4 principles to follow.
Adobe Experience Cloud Blog
JUNE 1, 2012
The most successful B2B social media efforts are those that are integrated into an overall marketing program. Social media can help establish community, create brand identity and generate leads. There should be a clear strategy, with sales buy-in, about how to follow-up and convert social media leads.
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