The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. Are B2B marketers ignoring a huge opportunity? However, that’s not necessarily true.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Marketing Insider Group

JANUARY 24, 2013

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. MediaPRO Community. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 55 percent use social media to increase trust by accumulating social followers.

B to B 40

B to B Paid Content Social Media CMS Development 40

Ambal's Amusings

DECEMBER 17, 2009

Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Rebel Brown.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. Pattie McBride Says: June 29, 2009 at 1:31 PM Enjoyed the Blog!

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

B2B Marketing Zone Posts

MAY 3, 2010

Great stuff this month in the world of B2B Marketing. The following are the top items from featured sources based on social signals. Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. I like numbers. Thanks for sharing your ideas and being part of Savvy B2B!

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Social media and leadership. The end of human social skills? in the 1960s. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40