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5 Tips For Improving Your Social Media ROI

It's All About Revenue

by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. So just how do we measure what we’re doing on social? Align again!

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. Stars **.

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Who Owns Social Media in the Marketing Team? [CHART]

It's All About Revenue

by Rob Bois | Tweet this Social media has been in use as a marketing channel for years now. However, many folks in demand generation roles still face an uphill battle when tasked with bringing Social into their marketing campaigns. The survey showed that more than 50% of the companies surveyed are using social media marketing as a channel in their overall marketing mix.

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

Today, I introduce you to Michael Brenner ( @BrennerMichael ), the Director of Online and Social Media Marketing for SAP. In our interview he shares his first hand experience implementing B2B social media programs and offers advice to other B2B marketers embarking on this exciting journey. Michael: The growth of social media has not gone unnoticed at SAP.

Exclusive Interview Eloqua's Director Of Content @jchernov.

B2Bbloggers

The main reason: it shared real life experience of implementing and managing social media marketing. Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. We cover marketing automation, the recent consolidation in the industry, and of course, b2b social media, content marketing and ROI.

Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. MediaPRO Community. Media Kit. B2B: Business Media. Consumer Media. Media Kit. Media Summit -->. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Marketing/Comm/PR.

Want to Build a B2B Community? Twitter Chat Offers Advice and How.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Build a B2B Community? But how do you build and nurture this community, where do you start with? What does it mean to have a community?

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we also decided that honoring the tech sector’s greatest social media advocates on our respective blogs isn’t enough. Mark is the author of “ Socialized!

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 50 Ways To Make 2011 Rock January 5th, 2011 | By Jeremy Victor For the last couple of years as we have been mired in the uncertainty surrounding the end of the recession and the tough economic times that seem to be lingering, we’ve fought for the survival of our jobs and companies, we’ve worried more, and we’ve become more stressed. Return to core messaging.

The 5 New Must-Have B2B Marketing Skills

It's All About Revenue

Social Media. But marketers should develop their personal brands.  By doing so they can serve as ambassadors to your customer community, and amplify your messaging. 4. Analytics. I don’t care if you work in PR, product marketing or demand generation – everything we do in marketing can, and should, be measured.  Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments. When the CMO is unimpressed – skills.

Marketers: How To Get Noticed by “Influencers”

It's All About Revenue

Because there are few who are truly have influence online, and because they could come from any corner of business (they may even work for one of your competitors), the struggle to get noticed is a pebble in the social marketer’s shoe.  It’s a persistent discomfort. This is why Leslie Bradshaw and I tacked this topic in the Social Media ProBook. How can you do this? Be normal.

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Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. You

Culture Byte: Social Media Silk Purse or Public Relations Sow’s Ear?

WindMill Networking

Organizational “social PR” is silkier when representatives are accorded trust and authority about a company’s vision and goals, plus how internal leaders and employees operate and engage; in other words, reflect the true “culture” of the business. In other words, I’m intrigued by their social business cultures and how closely it reflects the internal ones.

8 Share Spiking Tips For Empire Avenue

It's All About Revenue

The latest social media measurement tool to takeoff is Empire Avenue. But it’s actually a startling addictive new social media engagement site. Part game, part ratings system, Empire Avenue works by allowing users to create a ticker linked to their activity on various social media profiles like Facebook, Twitter, Flickr and YouTube. Share email.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

The following are the top items from featured sources based on social signals. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. Is this the final answer to social media measurement?

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4 Pervasive Myths About Brand Journalism

It's All About Revenue

But now that brand journalism is taking root at places like Facebook and Tumblr (and, yes, at Eloqua ), it’s clear it’s not just some fad. Brand Journalism is Just PR. Your brand journalist shouldn’t be doing PR. Pervasive Myths About Brand Journalism is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing b2b marketing brand journalism Demand Generation editors Eloqua Facebook reporters social media marketing SxSW SXSWi TumblrOthers call it marketing under another name. Hope to see you there!

Overcoming the B2B Marcom Manager's Content Conundrum

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Overcoming the B2B Marcom Manager’s Content Conundrum April 29th, 2010 | By Joan Damico B2B marcom managers solve the content conundrum with a social media workflow.

8 Content Marketing Ideas You Haven’t Tried

It's All About Revenue

With more than 3 billion check-ins happening every day on the location-based social network, it’s a goldmine for engagement. During your next physical event, integrate Foursquare calls-to-action into your pre and during event collateral to encourage prospects and customers to check in and become part of your company’s community. Take a cue from PR pros and ensure you’re giving legs to all these significant metrics that you’re tracking as part of overall marketing. Content Marketing b2b content marketing b2b marketing modern marketing seo social media marketing

Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy

It's All About Revenue

by Amanda Batista | Tweet this The advent of social media, empowered buyers, and users bringing their own technology to work has now morphed B2B business models from product to services provision. Neill will deliver the keynote address at Eloqua Experience Europe , 5-26 June 2013 at the Millennium Gloucester Hotel in London, where he will highlight why customer experience has become increasingly critical to B2B marketing strategy. Social media and our digitally-driven on demand culture has drastically changed the way that buyers navigate their purchase process.

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A “Virtuous Cycle” Model for Engaging in Social Q&A Sites

It's All About Revenue

by Joe Chernov | Tweet this. I’ve written quite a bit lately about the swelling wave of social Q&A sites.  How much time should we allocate to “fan” communities versus outside forums?  These questions are ricocheting throughout the conference rooms of every socially engaged marketing department. Social Media Eloqua Facebook Focus LinkedIn marketing Q&A Quora topliners

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Seven Ugly Truths About Content Marketing

It's All About Revenue

Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings. Perform a small number of searches on social media: Linkedin and Twitter. Start researching what social media channels they engage in.

Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

Online content drives search engine rankings and social media.  We do this through a number of tactics, including: Just this week, we launched a content marketing news channel in partnership with PR Newswire. The Junta42 Community  – an ongoing resource for the best content about  content marketing on the web. Full bio follows the post.). Joe Pulizzi. _. Online. Print.

“The Message is the Messenger” [Infographic]

It's All About Revenue

Change” is also the lead character in today’s Eloqua + JESS3 infographic.  “The Message is the Messenger” examines some of the people – the multidimensional personal brands – who are driving change in the world of new media. There are, of course, far more than 86 trustworthy “personal media outlets&# in the world.  Todd is fundamentally a PR guy.  So we ranked PR first. 

PR 8

Content Strategy Visualized – The Blog Tree Sprouts New Growth

B2B Marketing Insider

until I show them the Eloqua  Content Grid  and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. As proof of the power of inbound marketing, Eloqua reports that the infograph resulted in nearly a thousand tweets, hundreds of inbound links and 49 sales opportunities. They help to drive community. No paid media required here. Social Nerdia.

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3-Point Checklist: Leverage Your Online Brand Presence To Boost The Bottom Line

It's All About Revenue

These resources are primarily your internal brand personnel, but do not relegate your collection strategy to marketing or PR. Segment your social media community based on interactions, qualitative engagement, and perhaps most importantly, negative interactions or comments. Grande Guide to Social Sellin g. by Nick Bell | Tweet this. Not so great at managing it?

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PR Meets Marketing Weekly Articles: April 17, 2008

PR Meets Marketing

Blending the New with the Old - Center for Media Research highlights a new report on blended search results.  . Check out my previous post about embargoes in the brave new world of PR.  .  . This was prompted by her recent briefing with Eloqua. Good Pitch, Yet Could've Been Better - Scott Monty of Social Media Marketing highlights a recent pitch titled "Do Taxes and Social Media Mix?" At first, he thought it was a spam pitch but realized that there was relevance to his blog. Enjoy.  . Frankly, Twitter is losing out on a huge opportunity here.

What The Japanese Can Teach Us About First Impressions.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter What The Japanese Can Teach Us About First Impressions July 28th, 2010 | By Paul Rudo Image Source: [link] In Japan, they take business cards (Meishi) very seriously.

7 Factors To Consider Before You Follow Someone On Twitter

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Factors To Consider Before You Follow Someone On Twitter June 9th, 2010 | By Jeremy Victor Two of the most common questions asked when some begins using Twitter are, “Who should I follow?

5 Sites To Help You Find People To Follow On Twitter | B2Bbloggers.

B2Bbloggers

Let’s just remember that during the #B2Bwebinar we defined community as: A group of like minded people that share common interests, feelings, situations, and experiences. So you want to use search terms and phrases, and pick categories of topics, that define your community.  It was created by Sawhorse Media.  Have any other tips or advice to share with the community?

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B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception.

Start With Relevant, Aspire To Remarkable

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Start With Relevant, Aspire To Remarkable September 17th, 2010 | By Jeremy Victor One truth that we can all agree to is that anyone can be a publisher today. Sign up.

Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi

Fearless Competitor

Online content drives search engine rankings and social media. We do this through a number of tactics, including: Just this week, we launched a content marketing news channel in partnership with PR Newswire. The Junta42 Community – an ongoing resource for the best content about content marketing on the web. Bloggers and media companies love compelling, original research.

17 Essential Tools You Need To Produce Your Own Videos

B2Bbloggers

And that charge is the genesis of Reel Social Media’s new video production toolkit, 17 Essential Tools You Need To Produce Your Own Videos. Content marketing with new media like video requires that you exercise previously unused publishing and production skills. How can we help you Make Good Media? Fostering Innovation – Eloqua Experience Day Two Keynotes 10.

Recipes For Great B2B Videos [#B2Bchat Recap]

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Recipes For Great B2B Videos [#B2Bchat Recap] July 23rd, 2010 | By Anol Bhattacharya It was great to be a part of this week’s #B2BChat. Here are some highlights. Be real.

Is It Time To Stop With The Social Networking “Addiction” label.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time To Stop With The “Social Networking Addiction” label? Jeremy : Hi, My name is Jeremy and I’m a social network addict. Group : Welcome, Jeremy.

Upcoming Event: How To Build A Demand Generation Machine With.

B2Bbloggers

He now serves as BrightTALK’s Demand Generation Marketing Manager and Evangelist and has helped thousands of marketing professionals use online events to meet lead generation, awareness and community building objectives. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. How can we help you Make Good Media?

The Relationship (r)Evolution

B2Bbloggers

cannot help but marvel at the parallel between that monumental event in human history and how Social Media is destroying the impassable brand walls companies have maintained for decades. The real coffee-soaked revelation came when I realized this new era of consumer social dominance just may have been created by big business. Being social is a human need. Or Does It? 5.

10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 10 Corporate Blogging Pitfalls To Avoid September 29th, 2010 | By Jeremy Victor Definition of Pitfall A. How can we help you Make Good Media? Of course not.

When Content Strategy Meets Social Activation – A #ProfsChat Review

B2B Marketing Insider

Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? So with a big thanks to  Megan Leap  for having me on the tweetchat, here is a transcript of the 112 best quotes and tweets from the event… @ MProfsEvents : Q1: Why should marketers integrate content strategy and social media marketing? What ?s

When Content Strategy Meets Social Activation – A #ProfsChat Review

B2B Marketing Insider

Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? So with a big thanks to  Megan Leap  for having me on the tweetchat, here is a transcript of the 112 best quotes and tweets from the event… @ MProfsEvents : Q1: Why should marketers integrate content strategy and social media marketing? What ?s