Remove Communities Remove CPO Remove Media Remove Validation
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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

We’ve so far spent all of our time finding and validating a problem, but surprisingly, many (perhaps most?) engineering manager, social media manager) Pain point you’re solving (e.g. engineering manager, social media manager) Pain point you’re solving (e.g. Art by Natalie Harney. Almost comically narrow.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

When joining communities, focus first on adding value to the community. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Art by Natalie Harney. Let’s jump right into it. That’s why they work. In B2B, it always starts with hand-to-hand combat.

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Reflecting on 10 Years of Building Buffer

Buffer

Buffer is now a leading social media management platform and a team of nearly 90 people working remotely worldwide, with our own approach and culture. I employed many of T he L ean S tartup techniques in order to validate the problem and the existence of an audience before launching.