article thumbnail

The Power of Return On Marketing Investment Calculations

Online Marketing Institute

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40
article thumbnail

How Content Strategies optimize the number of followers on LinkedIn

Valasys

For example, topics selected for content creation should be of high-value to the customers, prospects & community. When running paid campaigns on LinkedIn, the marketers need to measure metrics such as Pay per Click (PPC), Cost per Click (CPC) & Cost per Million (CPM). Optimizing the total Number of Followers on LinkedIn.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. Pipeline marketing The sometimes-long path customers take from lead to customer.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. Pipeline marketing The sometimes-long path customers take from lead to customer.