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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

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Building Your Dream Team: Who’s On Your Support Squad?

Choozle

It involves a combination of planning, understanding your equipment, verifying your own setup, implementing a buddy system for redundancy, cross-checking with your buddy, having a contingency plan for unforeseen challenges, and knowing the escalation process for seeking assistance if necessary.

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Best Practices When Requesting Ideas and Pitches From Creatives

ClearVoice

Part of what many marketers want from content creators is an instant ramp-up of ideas and different windows into the subject matter. I use to be an equity partner in a digital agency where the owner got into the bad habit of giving away free digital and social media strategies in exchange for the possibility of new business.

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Content Marketing for SaaS Companies: Creating a Competitive Advantage

seo.co

You’re a SaaS company , and you’re interested in how content marketing can help you get more sales, earn a higher customer retention rate, and possible improve your overall brand reputation in the process. A guide on content marketing for non-branded topics and an audience specific to your niche. A Long-Term Investment.

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The Move to Ecommerce: How Retailers Can Adapt During a Crisis

Hubspot

To ease the burden on retailers, we share eight steps you should follow when implementing an ecommerce project management plan. Retailers may not be directly impacted by remote work, but their customers will be — and this needs to be factored in when designing the project plan for shifting into ecommerce. Pick-up and Delivery Services.

eCommerce 101
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The Ultimate Guide to Marketing Jobs

Hubspot

If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

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How to Craft an Event Marketing Plan

TrustRadius Marketing

It’s a big question and if you find yourself in league with many marketers, one that is important to understand. In this blog post we’ll walk you the various stages of event marketing and what it means for your brand. What is Event Marketing? How to Craft an Event Marketing Plan. They definitely do.).