Remove sales

B2B Marketing Traction

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The Death of Salesmen, Really

B2B Marketing Traction

This week I got a call from a sales man with a direct solicitation to bring him into a business situation I’m working on. The call got me thinking about how the sales function – as we knew it – is dead. So, there’s me, the person the sales man called. Is sales dead?

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Should You Staff Your Trade Show Exhibit with Booth Bimbos?

B2B Marketing Traction

In my 29 years in sales and marketing, I have worked a lot of trade shows. One of our competitors (I was probably the only woman in sales in the industry) hired booth bimbos to stand outside of their booth and slide garter belts onto the arms of the guys who came by. That’s a lot of time when you are in sales!