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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

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5 Reasons Not to Give Inbound Leads to an Outbound Sales Team

Hubspot

a former sales director at Salesforce.com, and author of the Amazon best-seller, Predictable Revenue. ” One of the biggest productivity killers in sales is giving a sales rep more than one core sales responsibility -- such as inbound lead qualification, outbound prospecting, closing, or account management.