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Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Adobe Experience Cloud Blog

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

Earlier in the week it used an in-line poll app to ask “ What content are you most excited to see on our Facebook page? &# Interestingly, videos and product announcements topped the list. That’s a great way to generate word-of-mouth, because posts are shared with people’s friends. Here’s how it works.

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Content Marketing Analysis: How to Win The CRM SaaS Market

Marketing Insider Group

For many product and service companies, it is an evolution. It starts with defining product-market fit. An effective CRM tool provides real-time data, trustworthy reporting, enhanced automation, and overall increased productivity. All you have to do is look at Salesforce.com, arguably the first successful SaaS tool.

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The Essential Reading List for Growth Hackers: 15 Experts to Follow

Hubspot

He''s what I like to call a "Yoda of growth hacking" because he''s always coming up with fresh and inspirational ideas ranging from customer acquisition to word-of-mouth marketing and everything in between. Before that, he held product and engineering roles at Facebook, LinkedIn, Zazzle, and RealNetworks. Follow @joshelman.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

According to a Universal McCann study cited by Brightcove , people find product information and research most compelling when delivered in video format. MarketingSherpa claims that online video is a close second to word-of-mouth communication when it comes to influencing key decisions. Feature videos on your website.

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8 Lessons From HubSpot’s $32 Million Round with Salesforce, Google, and Sequoia

Hubspot

This made sense in a world where sales reps controlled the whole sales process and word of mouth was muted by asymmetric information. It used to be that if your product stunk, you could get away with it, but today if your product stinks, you’ll get slaughtered by the marketplace.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product? So, take my comments with a grain of salt.