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Chairs are Dead—and Other B2B Marketing Hogwash

ViewPoint

It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Simplified ) who also gets the importance of outbound to sales: “Many in what’s called the Sales 2.0 Maybe I was just sensitive.

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Good Reads for B2B Sales - Sales Intelligence with Google

ViewPoint

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Using CRM intelligence about customers’ desires and needs, businesses should create personalized experiences and rewards that match their interests. Tap CRM to Give Your Customers a Pleasant Surprise. Via Partners in Excellence Blog.

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Insights on Outbound Conference in Atlanta

ViewPoint

One of the presenters, Mike Weinberg, summed up the sentiment in the room: “Many in what’s called the Sales 2.0 These so-called experts proclaim that cold-calling is ineffective and pursuing prospects that aren’t coming to you is a waste of time. Mike is author of two of my favorite books: “ New Sales. Simplified. ”

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Social Selling 2016: Top 100 Influencers and Brands

Onalytica B2B

Typical techniques of social selling include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. While Personal Branding is promoted as the reaction to the connected customer, on a Social Selling prospective this is only the first step. PointClear.

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Sales Pipeline Radio Episode 162: Q & A with Dan McDade @dandade

Heinz Marketing

I wonder just to be somewhat, you’re saying, do we see organizations put so much focus on automation and systems, that when it comes to having that personal conversation. And I’m not the first person probably that said that to you and I’m sure you’ve said that’s to audiences too. Does that sound fair?

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When You Should (and Shouldn't) Outsource Your Marketing

Hubspot

Marketing departments, whether one person or one hundred, have kiiiind of a lot of balls to juggle. Yeah, I'd call that a lot of balls (and that's not even all of them). Lead generation , PPC, SEO, website design, social media, PR, content creation. outsourcing all of your marketing. Visual Content Creation.